Fachwort-Lexikon Digitalisierung

A

AB Test

Abmeldung

Above the fold

Abschlussrate

Absprungrate

Ad Awareness

Ad Blocker

Ad Clicks

Ad Exchange

Ad Impressions

Ad Inventory

Ad Network

Ad Traffic

AdBlocker

AddThis

AdServer

Advertorial

Affiliate

Affiliate Link

Affiliate Marketing

AGOF

Audience

Autocompletion

Autoresponder

B

Bookmark

Bounce Rate

C

Callout

Citation Flow

Click Rate

Click Through Rate (CTR)

Client-Side

Cloaking

Cloud Computing

Content

Content Audit

Content Curation

Content Delivery Network (CDN)

Cookies

Cross-Device-Targeting

Crossmedia

Crowdsourcing

CSS

CTA

Custom Audience

Customer Experience Management

Customer Journey

D

D-A-CH

Dashboard

Digital Asset Management

Digital Native

Digital Out of Home

Digital Signage

Direct Traffic

Disclaimer

Display Advertising

Display Traffic

DNS

Domain Authority

Double Opt-In

Drag-and-Drop

Duplicate Content

E

E-Ticketing

Earned Media

Edge Rank

Engagement Rate

eSports

Exit-Page

Expandable Banner

Eyetracking

F

Facebook

Facebook Pixel

Fail

Fakenews

Fan

Fanpage

Filterblase

First Contentful Paint

Flashmob

FlickR

Follower

Frequency Capping

FTP

Fullscreen

Funnel

G

GAFA

Geomarketing

Geotargeting

gettext

GIF

Google Ads

Google Search Console

Google+

H

Hauptmenü

I

Inbound Marketing

Industrial Internet of Things (IIot)

Influencer

J

jQuery

JSON

K

Keyword

Keyword Dichte

Klickrate

KPI

Künstliche Intelligenz

L

Ladezeit

Landing Page

Lead

Lead-Generierung

Link

Link Cloaking

Link Shortener

LinkedIn

Logfiles

Longtail

Lookalike Audience

M

Machine Learning

Malware

Meme

Mesh-Netzwerk

Microsite

Minification

Mobile Device

Mobile Payment

mod_rewrite

Mouseover

Moz

Multi Channel Marketing

N

Native Advertising

Native App

News Feed

Newsletter

Newsletter Traffic

Nische

Nutzungsbasierte Online-Werbung

O

Offline Conversion

Open-Graph Tags

Overlay

Owned Media

P

Page Authority

Paid Media

Paid Search

Pay per Lead

PDF

Permalink

Pinterest

Play Along

Plugin

Q

QR-Code

Quelltext

Quora

R

Remarketing

Rendering

Reporting

Responsive Webdesign

RFC

Rich Media

S

SaaS

Scraping

Screencast

Script Kiddie

SEA

Second Screen

SMTP

SMTP Server

Snippet

Social Advertising

Social Bookmarking

Social Commerce

Social Media

Social Media Advertising

Social Network

Social Signals

Social Traffic

Spintax

Sponsored Link

SSL

Stakeholder

Story

Streaming

Suchphrase

T

Tagcloud

Target Audience

Targeting

Team Viewer

Technorati

Termfrequenz

Thumbnail

Twitch

Typo3

U

Unicode

Unique Client

Unique Content

Unique User

Unity

Update

URL

URL Shortener

Usability

User Agent

User Experience (UX)

W

Webinar

Webserver

Website

Website ReLaunch

Werbemittel

WhatsApp

Whitelist

Wiki

WordPress

X

XML

XML Sitemap

Y

Yahoo

Yandex

YCombinator

#

1st-Party Data

2nd-Party Data

301 Redirect

302 Redirect

3rd-Party Data

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